Shilpa Shetty Women Empowerment Campaign For BestDealTV. Shilpa Shetty, Raj Kundra and Akshay Kumar’s joint venture Best Deal TV has launched new referral program. Direct Channel Agent is a Women Empowerment programme initiated by Shilpa Shetty Kundra to encourage women to be financially independent and self-sufficient to work at their own convenience without the need to be tied down to an organization. Checkout Shilpa Shetty commercial campaign video.